A former car salesman opens the playbook: every tactic used on the sales floor, and the exact words that beat them. Written by someone who ran the plays for a living — and got tired of watching good people overpay.
Get the book on Amazon Paperback & Kindle · Read a free sample on AmazonIt's called the four-square. Dealers use it to keep your eyes on one number — the monthly payment — while the numbers that actually matter move against you.
Chapter by chapter, the book shows you how to flip this sheet — negotiate one number at a time, in the right order, and watch the payment take care of itself.
The playsEvery tactic, named and explained. The four-square, the payment flip, the trade-in squeeze, the F&I office add-on parade — you'll recognize each one the moment it starts.
The scriptsWord-for-word responses. Not theory — the exact sentences that shut a tactic down without turning the deal hostile.
The order of battleA step-by-step buying process. What to settle online, what to say on the phone, and the only sequence to negotiate numbers in when you're at the table.
"An action-oriented guide designed specifically to save you money and prevent mistakes when dealing with car dealerships. It gives you direct tools, tactics, and questions to use."
Free guides pulled from the book — read one before your next dealership visit.
One page. The five most common plays and the one-line response to each. Print it, keep it in the glovebox, walk in ready.
No spam. A few emails with the cheat sheet and the best material from the book, then you're in charge.
The next car you buy will involve every trick in this book. Read it first.
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